International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 4
July-August 2026

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Digital Tourism, Social Media and Socio-economic Change in Bundelkhand: An Analytical Sociological Study

Author(s) Rajendra Kumar Yadav
Country India
Abstract This study examines the relationship between digital tourism, social media and socio-economic change in the Bundelkhand region from an analytical sociological perspective. The study is based exclusively on secondary data, including government and institutional documents, tourism policy materials, digital reports and relevant scholarly literature. It analyses how digital technologies influence destination visibility, tourist engagement, local entrepreneurship, community participation and the retention of tourism-generated economic value within local communities. The analysis suggests that digital tourism creates new opportunities for promoting heritage, rural, cultural and community-based tourism, but its benefits are neither automatic nor equally distributed. Digital inequality, differences in skills, platform dependence, gendered access, weak local enterprise capacity and uneven institutional support can limit the ability of communities to benefit from digital tourism. The study argues that digital tourism should therefore be understood as a socially mediated transformation process rather than a technological intervention that automatically produces development. Its socio-economic impact depends on the interaction of digital infrastructure, digital capability, community participation, local entrepreneurship and economic retention. The study proposes a community-centred digital tourism model for Bundelkhand and recommends stronger digital infrastructure, skills development, support for women and youth entrepreneurs, direct digital market access for artisans and local enterprises, responsible cultural representation, environmental safeguards and participatory regional tourism governance.
Keywords Digital Tourism; Social Media; Bundelkhand; Socio-economic Change; Community Participation; Digital Inequality; Local Economic Retention; Tourism Entrepreneurship
Field Sociology
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-08-19
DOI https://doi.org/10.36948/ijfmr.2026.v08i04.86056
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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