International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 4
July-August 2026

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Utilization of social networking sites by rural women

Author(s) Dr. Serene Shekhar, Dr. Sarita Sanwal
Country India
Abstract Social Networking Sites (SNS) have transformed communication dynamics, creating both developmental opportunities and digital behavioral challenges across rural agrarian landscapes. This study examines the socio-economic profile of rural women in the adopted villages of Sardarkrushinagar Dantiwada Agricultural University (SDAU), evaluates their SNS usage patterns and motives, assesses perceived positive and negative consequences, and determines statistical relationships between socio-demographic factors and SNS engagement. A multi-stage random sampling design was executed across 10 adopted villages in Banaskantha district during 2025–26, surveyed n=300 rural women using a structured, three-point scaled interview schedule. The study reveals that Smartphone ownership reached 87.00%, with WhatsApp (100.00%), Instagram (81.67%), and YouTube Shorts (67.33%) dominating platform usage. Core drivers included social interaction and entertainment, alongside practical information-seeking for nutritious cooking and deficiency mitigation. Significant positive correlations emerged between education, family income, and self-occupation with both overall SNS utilization and perceived positive impacts (p < 0.05). Conversely, age exhibited a strong inverse relationship with utilization (r = -0.586). Key negative outcomes centered on mobile addiction and unnecessary surfing. The study concludes that social networking sites serve as powerful drivers of socio and cognitive empowerment, knowledge acquisition and skill-building for rural women but it requires managing distractions and domestic role pressures to balance digital engagement with everyday family well-being.
Keywords Rural Women, Social Networking Sites, Digital Literacy, Extension
Field Sociology > Journalism / Media
Published In Volume 8, Issue 4, July-August 2026
Published On 2026-08-26
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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