International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 5 Issue 6
Redefining Luxury: Exploring Sustainable Practices and Ethical Branding in the Green Age
|Author(s)||B. Indira Priyadarshini, Dr. Devi Prasad Ungarala|
|Abstract||The luxury industry has traditionally been associated with opulence, exclusivity, and a disregard for environmental and social considerations. However, as sustainability becomes a critical global issue, luxury brands are facing the need to adapt and redefine their value propositions.
There are a number of challenges that luxury brands face in embracing sustainability. These challenges include:
• The high cost of sustainable materials and processes
• The lack of consumer demand for sustainable luxury products
• The difficulty in communicating the sustainability credentials of luxury brands
|Keywords||Sustainable luxury, Eco-innovation, Ethical branding, Green Age, Consumer preferences|
|Published In||Volume 5, Issue 6, November-December 2023|
|Cite This||Redefining Luxury: Exploring Sustainable Practices and Ethical Branding in the Green Age - B. Indira Priyadarshini, Dr. Devi Prasad Ungarala - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8651|
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