International Journal For Multidisciplinary Research

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Volume 8 Issue 5
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Socio-Economic Determinants of Solar Irrigation Awareness and Operational Competence among PM-KUSUM Beneficiaries in India

Author(s) Dr. Vengalarao Pachava, Dr. Siva Krishna Golla, Dr. Basavaprabhu Jirli, Dr. Basavaraj M, Dr. Sai Sialaja Bharatam
Country India
Abstract This study investigates the socio-economic profile and technology adoption patterns among 349 beneficiary farmers of the Pradhan Mantri Kisan Urja Suraksha evam Utthaan Mahabhiyan (PM-KUSUM) solar irrigation scheme in North Karnataka,India. Grounded in four complementary theoretical frameworks - the Technology Acceptance Model (Davis, 1989), the Unified Theory of Acceptance and Use of Technology (Venkatesh et al., 2003), Diffusion of Innovations theory (Rogers, 2003), and the Theory of Planned Behaviour (Ajzen, 1991) - the study formulates five null hypotheses and employs Pearson chi-square analysis to examine whether socio-demographic variables (gender, age, education, social category, annual income) are significantly associated with eight dimensions of awareness and technical knowledge about solar pump technology. Primary data were collected through structured personal interviews. Education emerges as the most robust and universal determinant of awareness, with all eight indicators yielding statistically significant associations (p < 0.05 to p < 0.001), fully rejecting H03. Annual income significantly moderates seven of eight dimensions (H05 mostly rejected), while social category is significant for four indicators (H04 partially rejected). Age shows selective significance for safety measure awareness (p = 0.005) and service contact knowledge (p = 0.013), partially rejecting H02. Gender is significantly associated only with subsidy awareness (χ² = 10.32, p = 0.001), partially rejecting H01. Findings indicate that education-targeted outreach, income-differentiated support, and category-specific capacity-building are essential for equitable and sustainable solar technology adoption in rural agricultural communities.
Keywords Technology acceptance, solar irrigation, PM-KUSUM, Diffusion of Innovations, education, socio-economic determinants, awareness
Field Biology > Agriculture / Botany
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-10-10
DOI https://doi.org/10.36948/ijfmr.2026.v08i05.86574
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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