Rebranding Strategies: Lessons From successful Brand

Author(s)	Priyesh Shandilya, Dr. Kiran G
Country	India
Abstract	Rebranding has become one of the most effective and at the same time risky strategic tools used by organizations. In a challenging economic situation with ever-changing consumer attitudes, fierce competition, mergers, disruptions, reputation crises, etc., brands are forced to regularly assess their market positioning and image. This research paper is dedicated to a comprehensive study of rebranding, motivations of organizations to rebrand, and the process of developing a rebrand strategy and implementation.
Keywords	Rebranding, Brand Strategy, Brand Identity, Brand Equity, Consumer Perception, Brand Positioning, Brand Transformation, Successful Rebranding, Rebranding Case Studies, Strategic Branding
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-09-12

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International Journal For Multidisciplinary Research