Quick -Commerce and Traditional Retail Transformation in India: A Study

Author(s)	Prof. Dr. B Nagaraju, Ms. Sonia B
Country	India
Abstract	Quick Commerce (Q-Commerce) is emerging as an important component of India’s changing retail landscape, driven by rapid fulfilment, digital accessibility and convenience-oriented purchasing. This conceptual study analyses the relationship between Q-Commerce growth and traditional retail transformation in India using secondary data from academic literature, industry reports and other credible sources. The study focuses on Q-Commerce growth drivers, changing consumer preferences, competitive and operational implications for traditional retailers, and retailer adaptation. The findings indicate that Q-Commerce is creating new expectations related to speed, convenience and accessibility while encouraging traditional retailers to adopt digital and hybrid retail practices. The study suggests that Q-Commerce is contributing to the transformation rather than the complete replacement of traditional retail.
Keywords	Quick Commerce, Traditional Retail, Consumer Behaviour, Retail Transformation, Digital Retail, India.
Field	Mathematics > Economy / Commerce
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-08-28

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