Cinematic Soft Power and Cultural Asymmetry: Spain’s Tourism and Diplomatic Gains through Zindagi Na Milegi Dobara

Author(s)	Saisha Bakhru
Country	India
Abstract	Popular culture is perceived to be one of the important mediums by which nations express their identity, values, and their potential to attract. Cinema forms a prominent role in creating international images by turning unfamiliar places into emotionally friendly cultural spaces. This research focuses on exploring the concept of film-induced tourism and cultural soft power through the case study of "Zindagi Na Milegi Dobara" and its influence on India-Spain cultural relations outside the realms of conventional diplomatic and financial interactions. This study is an extension of theoretical assumptions underpinning soft power theory, cultural diplomacy, and film tourism. The research demonstrates an attempt to utilize the concept of film-induced tourism and its implications for cultural relations, thereby emphasizing the capacity of film as a medium in facilitating informal diplomatic ties and cultural collaborations.
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-09-05

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International Journal For Multidisciplinary Research