International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 5
September-October 2026

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A Descriptive Study of Behavioural Factors and Investment Decisions among Salaried Individuals

Author(s) Ms. Deepika Burnwal, Dr. V Babu
Country India
Abstract Behavioural finance has emerged as an important area of financial research by recognising that investment decisions are influenced not only by financial information and expected returns but also by psychological, cognitive and emotional factors. Traditional financial theories generally assume that investors behave rationally; however, extensive behavioural-finance literature demonstrates that investors may deviate systematically from rational decision-making. The present study provides a descriptive review of the major behavioural factors associated with investment decisions among salaried individuals. Particular attention is given to overconfidence, herding behaviour, anchoring, availability bias, loss aversion and mental accounting. The study is based exclusively on secondary data collected from peer-reviewed journal articles, systematic literature reviews, scholarly databases and published research. Relevant literature was reviewed to identify recurring behavioural patterns, investment preferences and demographic characteristics associated with investor behaviour. The review indicates that overconfidence, herding, loss aversion and availability-related tendencies are among the frequently discussed behavioural influences, although their significance varies across investor groups and contexts. Recent systematic reviews also indicate that behavioural biases are associated with demographic characteristics such as age, gender, financial literacy, income and investment experience. The study concludes that understanding behavioural tendencies is essential for improving investment awareness and encouraging more informed financial decision-making among salaried individuals.
Keywords Behavioural Finance, Behavioural Biases, Investment Decisions, Salaried Individuals, Overconfidence, Herding Behaviour, Anchoring, Availability Bias, Loss Aversion, Mental Accounting.
Field Mathematics > Economy / Commerce
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-09-05
DOI https://doi.org/10.36948/ijfmr.2026.v08i05.87292
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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