A Survey of Publics' Attitudes Towards Advertising - “A Qualitative Study of Viewers’ Perceptions, Reactions and Evaluations” – ‘Data Collection, Analysis and Summarily Submission of Research Findings’

Author(s)	GURDEV SINGH THAKUR
Country	INDIA
Abstract	A survey research was conducted with a sample size of 300 respondents residing and working/nor-working in various public and private units located in Himachal Pradesh. The sample size of 300 was further segmented in the age slabs of 15 to 25 years, 26-35 years and 35 & above to know perceptions, reactions and evaluations towards advertising through various media vehicles. It was a great attempt to know public perceptions and beliefs towards advertising.
Keywords	300 respondents, Himachal Pradesh, Media Vehicles, Perceptions etc
Field	Business Administration
Published In	Volume 5, Issue 6, November-December 2023
Published On	2023-11-08
DOI	https://doi.org/10.36948/ijfmr.2023.v05i06.8730

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International Journal For Multidisciplinary Research