International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 5 Issue 6
A Survey of Publics' Attitudes Towards Advertising - “A Qualitative Study of Viewers’ Perceptions, Reactions and Evaluations” – ‘Data Collection, Analysis and Summarily Submission of Research Findings’
|Author(s)||GURDEV SINGH THAKUR|
|Abstract||A survey research was conducted with a sample size of 300 respondents residing and working/nor-working in various public and private units located in Himachal Pradesh. The sample size of 300 was further segmented in the age slabs of 15 to 25 years, 26-35 years and 35 & above to know perceptions, reactions and evaluations towards advertising through various media vehicles. It was a great attempt to know public perceptions and beliefs towards advertising.|
|Keywords||300 respondents, Himachal Pradesh, Media Vehicles, Perceptions etc|
|Published In||Volume 5, Issue 6, November-December 2023|
|Cite This||A Survey of Publics' Attitudes Towards Advertising - “A Qualitative Study of Viewers’ Perceptions, Reactions and Evaluations” – ‘Data Collection, Analysis and Summarily Submission of Research Findings’ - GURDEV SINGH THAKUR - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8730|
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