Environmental Awareness and Sustainable Behaviour As Predictors of Green Apparel Adoption Among Young Adults in Haryana

Author(s)	Smt. Priyanka Yadav, Dr. Khushbu
Country	India
Abstract	The rise of fast fashion has driven substantial growth in the apparel industry, with a reported growth rate of 6.2% in 2020. However, this expansion has also resulted in severe environmental damage. As the demand for eco-friendly fashion grows, apparel manufacturers are adopting sustainable practices to reduce their environmental impact. A quantitative research design was employed using primary data collected from 300 young adults through a structured questionnaire. Descriptive statistics and inferential techniques, including correlation and multiple regression analysis, were applied to examine relationships and assess the influence of key determinants on green apparel adoption.
Keywords	Environment,Awareness, Sustainable Awareness, Green Apparel Adoption
Field	Sociology > Home Science
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-09-12
DOI	https://doi.org/10.36948/ijfmr.2026.v08i05.87598

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