International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 8 Issue 5
September-October 2026

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Eco-friendly Consumer Behaviour and Sustainable Marketing of Organic Food Products

Author(s) Ms. Anushiya A, Dr. R Sriandal Esakkirani
Country India
Abstract Growing environmental degradation, climate change, and rising health consciousness have significantly transformed consumer purchasing patterns in recent years. Consumers are increasingly adopting eco-friendly behaviours that prioritize environmental protection and sustainable consumption. Organic food products, produced without synthetic chemicals and harmful agricultural inputs, have emerged as a preferred alternative among environmentally conscious consumers. From a sustainable marketing perspective, businesses are incorporating green advertising, eco-labelling, sustainable packaging, and transparent communication strategies to promote organic products effectively.
The present study examines the influence of eco-friendly consumer behaviour on the purchase of organic food products and evaluates the effectiveness of sustainable marketing strategies in promoting these products. Grounded in behavioural and green marketing theories, the study explores the relationship between environmental concern, ethical consumption, and buying intention. The findings are expected to provide valuable insights for marketers, policymakers, and producers to design effective sustainable marketing strategies that encourage responsible consumption and contribute to environmental sustainability.
Keywords eco-friendly behaviours, green advertising, eco-labelling, sustainable packaging, sustainable marketing strategies.
Field Arts
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-09-14
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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