International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Correlation Analysis of How Young People's Perceptions Affect Their Attitudes About Purchasing MNC Fast-food Items in the Chennai Market

Author(s) Mr.Austin Xavier Amiertharaj.A, Dr. Bushan D. Sudhakar
Country India
Abstract This research aims to demonstrate how young people's perceptions are persuaded to have a change in their attitude in many ways to purchase fast food. The gathered statistics and analysis make it abundantly clear that younger generations are far more aware of fast food and its options than earlier generations were. The main aim of this paper is to show that there is a correlation between the perception of young people on fast food and how it affects their attitude toward buying MNC fast food. It has also been found that the Perception of an individual on Fast-food leads to a change in consumption attitude of fast food.
Keywords Fast-food, Perception, Attitude, Correlation Analysis
Field Business Administration
Published In Volume 5, Issue 6, November-December 2023
Published On 2023-11-12
Cite This A Correlation Analysis of How Young People's Perceptions Affect Their Attitudes About Purchasing MNC Fast-food Items in the Chennai Market - Mr.Austin Xavier Amiertharaj.A, Dr. Bushan D. Sudhakar - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8766
DOI https://doi.org/10.36948/ijfmr.2023.v05i06.8766
Short DOI https://doi.org/gs4xqs

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