International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 8 Issue 5
September-October 2026

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A Comparative Analysis of Consumer Preferences and Perceived Performance of Google Meet, Zoom, and Microsoft Teams

Author(s) Mr. Prakash Ramesh Solanki
Country India
Abstract Video-conferencing systems are becoming an essential component of professional communication, education, and teamwork due to the increasing use of digital communication technology. While Google Meet, Zoom, and Microsoft Teams are popular platforms with similar features, they differ in terms of usability, accessibility, collaborative features, and perceived performance. With a focus on usage patterns, convenience of attending and hosting meetings, satisfaction with screen-sharing features, user-friendliness, and overall platform preference, this study attempts to compare consumer preferences and perceived performance of these three platforms.In order to gather primary data from respondents in the Mumbai area, the study used a survey method and a descriptive and diagnostic research methodology. Descriptive statistics, the Friedman test, the Chi-square goodness-of-fit test, and the Chi-square test of independence are all used in the analysis. The results show a statistically significant correlation between preferred platform and frequency of use. The perceived ease of attending or hosting meetings is also found to differ significantly. On the other hand, satisfaction with screen-sharing functions does not differ statistically significantly. There are notable differences in the distribution of perceived user-friendliness between the three systems. Additionally, there are statistically significant correlations between platform preference and age and occupation, but not with gender. The study emphasizes how users' experiences and preferences with relation to video-conferencing platforms are shaped by usability, dependability, cooperation, security, privacy, and resource efficiency.
Keywords Consumer preference, virtual meeting, digital communication, Google Meet, Microsoft Teams, Zoom.
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-09-20
DOI https://doi.org/10.36948/ijfmr.2026.v08i05.88108
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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