Study on Stock Market Awareness and Investment Behavior Among students

Author(s)	Mr. Medibiona Shiva Shankar, Ms. Kanika M, Ms. M Janet, Mr. Mithan K
Country	India
Abstract	It is a study about college students opinion about investing in the stock market. Clearly investment is a big deal for nation’s economy, especially in India. It is a great way to grow your wealth over time, but lots of students are hesitant to jump in it because they're not really sure what's going on. The research involves surveying undergrads from different courses, asking them about their knowledge, risk management and investment habits. Turns out, most students have heard of the stock capital market but not many actually invest in it. Most think they're just average when it comes to understanding and more into low-risk investments. The reasons for not investing? Is Fear of losing money, not enough knowledge, and just not feeling confident about . The study's conclusion is that students are interested, but need more financial education and hands-on experience to feel comfortable practice on investment decisions. If colleges could include stock market in their courses, that'd be awesome – students would be more involved about investing and,help the economy growth of nation
Keywords	Stock Market Awareness, Investment Behaviour, Financial Literacy, Risk Tolerance, Student Investors, Investment Decision-Making, Behavioural Finance.
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-09-29

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