International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 5 (September-October 2026) Submit your research before last 3 days of October to publish your research paper in the issue of September-October.
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Volume 8 Issue 5
September-October 2026

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Innovation and Sustainability in Business Growth: A Strategic Framework for Long-Term Value Creation

Author(s) Dr. Rekha Gothe, Ms. Varsha V, Ms. Likhitha V
Country India
Abstract Contemporary organisations face an increasingly demanding commercial environment in which competitive strength must be sustained alongside rising social and ecological expectations Accelerating technological change fluid consumer preferences intensified international rivalry and greater exposure to climate-related risk are redefining the conditions under which firms operate Innovation equips enterprises to conceive differentiated offerings modernise service delivery adopt sophisticated technologies and redesign workflows thereby enhancing productivity customer engagement and strategic positioning Sustainability adds a complementary discipline by requiring economic ambitions to be pursued with explicit regard for environmental integrity and societal well-being
Innovation and sustainability are therefore better understood as interdependent strategic capabilities rather than isolated managerial priorities Their deliberate integration can support robust expansion while generating commercial societal and environmental value When sustainability is approached as a platform for opportunity instead of a narrow compliance requirement it can stimulate innovation in circular systems low-emission technologies and inclusive commercial models Drawing on contemporary management literature and practical illustrations the paper develops the strategic principles organisational competencies and implementation approaches required to unite these two capabilities and offers guidance for leaders seeking enduring future-oriented value creation
Keywords Innovation, Sustainability, Business growth, Sustainable business models, Circular economy, SDGs.
Field Business Administration
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-09-30
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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