International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 5 Issue 6
The Power of Personalization: Enhancing User Experience in E-commerce
|Author(s)||Shreyas Ghansawant, Gaurang Kumbhar, Prof. Nikita kawase, Prof. Deepak K. Sharma|
|Abstract||In the ever-evolving landscape of e-commerce, the concept of personalization emerges as a formidable force, wielding the potential to redefine user experiences and catapult businesses to new heights of success. This research paper is a deep dive into the multifaceted world of personalization in the realm of online retail, shedding light on the intricacies of strategies and cutting-edge technologies that propel it forward. With a keen focus on enhancing customer engagement, elevating conversion rates, and orchestrating overall user satisfaction, we explore the pivotal role of personalization in shaping the digital shopping landscape.|
|Keywords||E-commerce, Personalization, User Experience, Machine Learning, Recommendation Systems, Customer Engagement, Conversion Rates, Ethical Considerations, E-commerce Optimization, User Personalization, User Retention, E-commerce Strategy, Personalized Recommendations|
|Published In||Volume 5, Issue 6, November-December 2023|
|Cite This||The Power of Personalization: Enhancing User Experience in E-commerce - Shreyas Ghansawant, Gaurang Kumbhar, Prof. Nikita kawase, Prof. Deepak K. Sharma - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8899|
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