International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 5 (September-October 2026) Submit your research before last 3 days of October to publish your research paper in the issue of September-October.
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Volume 8 Issue 5
September-October 2026

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Social Commerce Growth and the Structural Transformation of the Consumer Decision Journey: A Literature Review and Theoretical Synthesis

Author(s) Mr. Ambresh M
Country India
Abstract Social commerce the integration of social networking platforms with electronic commerce infrastructure represents a fundamental transition in digital retail, shifting online shopping from search based, intentional purchasing to discovery driven, community mediated consumption.
Keywords SOR, CDJ,parasocial,B2C, C2C
Field Business Administration
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-10-04
DOI https://doi.org/10.36948/ijfmr.2026.v08i05.89087
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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