International Journal For Multidisciplinary Research

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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Curves: Relished and Artifacted

Author(s) Aneeta Mariyam Johnson
Country India
Abstract This research paper critically examines the objectification of women in media, with a particular focus on Indian society. It scrutinizes how Indian cinema and advertising have historically glorified a specific body type, thereby promoting a narrow and often unrealistic standard of beauty. The paper explores the evolution of these portrayals in the context of global media influences and the persistent issue of women being valued more for their physical appearance than their talents and abilities. It highlights the significant societal impacts of such media portrayals, including the perpetuation of homogenized beauty standards and the psychological pressures exerted on women to conform to these ideals. This leads to a discussion on the broader implications, such as body dysmorphia and the undermining of women's diverse identities and capabilities. The paper also acknowledges the burgeoning movements challenging these norms, led by activists and feminists, and the slow but positive shift towards a more inclusive and empowering narrative of beauty in India. The conclusion underscores the need for continued efforts to redefine beauty standards and advocates for a more holistic view of women's worth in society.
Keywords Women's Objectification, Indian Media, Beauty Standards, Feminism, Cultural Impact, Body Image, Media Representation, Gender Equality.
Field Sociology > Journalism / Media
Published In Volume 5, Issue 6, November-December 2023
Published On 2023-11-15
Cite This Curves: Relished and Artifacted - Aneeta Mariyam Johnson - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.8917
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