Redesigning Tourism for Tomorrow : The Role of Digital Technology and Artificial Intelligence

Author(s)	Dr. Pratima Kumari Dash
Country	India
Abstract	Tourism is undergoing a profound transformation driven by digitalisation, data driven decision making and the rapid development of Artificial intelligence (AI). The traditional tourism systems, centred largely on physical infrastructure, human service and standardized products, its increasingly evolving towards a more connected, intelligent, personalised and data-enabled ecosystem, Digital technology such as mobile application, cloud computing, Geographic Information System (GIS), Internet of Things , block chain, virtual and augmented reality, digital payment system and online platforms have already reshaped how tourists search, plan, book, experience and evaluate travel. The emergence of generative AI and intelligence conversational system is accelerating this transformation by enabling personalised recommendations, automated customer service, itinerary generation, demand forecasting, sentiment analysis and intelligent destination management.
Keywords	Tourism, Digital Transformation, Artificial intelligence ,Sustainable Tourism, AI, Digitalisation, Destination management
Field	Sociology > Intelligence / Security
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-10-10

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