Fresh Strat to the Shoe Brands - An Applicability Study of Paint Industry`s Success Models in the Indian Footwear Market

Author(s)	Keval Dave, Prof. Dr. mehal Pandya, Dr. Megha Prajapati
Country	India
Abstract	India ranks as the second-largest footwear manufacturer globally after China, with a vast untapped domestic market exhibiting strong growth potential. The Indian footwear market, valued at over INR 1,25,000 crore in 2026, has expanded at a robust 12-15% CAGR over recent years, driven by rising disposable incomes, urbanization, and e-commerce penetration. Branded footwear now dominates over 55% of the market, fuelled by international giants like Nike, Adidas, Puma, and Skechers entering aggressively. In the premium, athletic segment, Nike holds ~40% share with 500+ exclusive stores, while Adidas plans 20-25 new outlets monthly across Tier-1/2 cities. Global exposure via travel and digital media has shifted consumers from product-focused to brand-conscious preferences, demanding premium experiences, sustainability, and personalization.
Keywords	Indian Footwear Industry, Footwear Market, Consumer Behaviour, Brand Preference, International Brands, Premium Footwear, Athletic Footwear, E-commerce, Urbanization, Disposable Income, Brand Consciousness, Sustainability, Personalization
Field	Business Administration
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-10-11

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