International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 5 (September-October 2026) Submit your research before last 3 days of October to publish your research paper in the issue of September-October.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 5
September-October 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

The Decline of Indian Smartphone Brands in a Competitive Market

Author(s) Mr. Naveen NMK, Dr. S.P. Jain
Country India
Abstract The Indian smartphone industry has experienced significant growth in manufacturing capacity, alongside major changes in market competition and brand performance. Indian smartphone brands, including Micromax, Intex, Karbonn, Spice, Celkon and Videocon, initially gained recognition through affordable pricing and extensive distribution. However, many subsequently lost market share or discontinued their smartphone operations. This study examines the major factors responsible for the decline of Indian smartphone brands, the challenges faced by surviving companies and the entry of new domestic competitors. A qualitative, descriptive and analytical approach was adopted using secondary data from research papers, industry reports, market-share estimates, company announcements and publicly available financial information. The findings indicate that intense competition from Chinese manufacturers, delayed technological adaptation, limited product differentiation, financial constraints and weaknesses in research and development contributed to the decline of several domestic brands. Meanwhile, Lava and Karbonn continue to represent efforts to maintain a market presence, while Micromax has attempted to revive its smartphone business. The entry of Ai+, Wobble, boltt and Mivi reflects renewed interest in the Indian smartphone market. The study concludes that sustainable growth requires stronger domestic technological capabilities, efficient manufacturing, competitive products, reliable software support, effective distribution and dependable after-sales services.
Keywords Indian Smartphone Industry, Smartphone Brands, Market Share, Brand Decline, Smartphone Manufacturing, Brand Revival, Domestic Manufacturing, Competitive Strategy
Field Mathematics > Economy / Commerce
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-10-13
DOI https://doi.org/10.36948/ijfmr.2026.v08i05.89644
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals