International Journal For Multidisciplinary Research

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Application of Operations Research in Sustainable E-Commerce: A Bibliometric Systematic Literature Review

Author(s) Ms. Shubhanshi Maurya, Prof. Dr. Richa Saxena, Ms. Shriya Gopal, Mr. Siddhant Garg, Mr. Siddharth Khaitan, Shravani Tribute
Country India
Abstract This paper presents a Bibliometric Systematic Literature Review (BSLR) of how
Operations Research (OR) is applied to sustainable e-commerce and retail. Data were drawn from theScopus database and screened using the PRISMA framework, giving a corpus of 2,370 documents from1,039 sources published between 2006 and 2026. Output has grown at 20.94% a year, and an
exponential trend (R² = 0.9854) fits the data far better than a linear one. Publication is concentrated ina single journal, Sustainability (Switzerland), which accounts for 11.9% of documents, and the UnitedStates and China lead geographically, while Sub-Saharan Africa, Central Asia and the Middle East
record no output and international co-authorship stands at 24.81%. Thematic mapping shows no stabletheoretical core, and “e-commerce” is not a prominent keyword, so the corpus reflects sustainable retailmore broadly. OR is a minor constituent: optimization and e-commerce terms appear together in only
27 papers. Eight directions for future research are proposed, covering returns and packaging, demandand routing, sustainability accounting, strategic actors and fairness, digital technologies, end-to-endintegration, emerging markets, and data and methods. Implications for theory, management,methodology and policy are discussed.
Keywords Operations Research; Sustainable E-Commerce; Bibliometric Analysis; Systematic Literature Review; Last-Mile Delivery; Reverse Logistics; Circular Economy.
Field Mathematics > Economy / Commerce
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-10-22
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E-ISSN 2582-2160
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CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

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