A Study on Customer Satisfaction Towards Service Quality of Life Insurance Industry

Author(s)	Magthalinonacial. I
Country	India
Abstract	The Insurance industry is facing a rapidly changing market, new technologies, privatization, foreign companies, economic uncertainties, fierce competition and more demanding customers and the changing climate, which lead to an unprecedented set of challenges. The Insurance is a customer oriented service industry. There has been a radical shift in the market power from Insurance to their customers. Customer service is a dynamic interactive process, which needs continuous improvement. With the advancement of information technology and communication system, the whole world has been reduced to a global village. The customers at the present juncture are well exposed to internet and satellite, T.V and so on. He is aware of the fact of service level available around the world and thus, expects the best from his insurance player. Customer service is not only a critical function, but becoming key posture for the business. It is the next most business strategy. The improved customer service will definitely increase the profitability. An insurer can be said as customer oriented if its various organizational activities like organizational restructuring, staffing, and coordination are geared up to fulfill customers’ needs.
Keywords	Customer Satisfaction, Customer Needs, Customer Service, Service Quality
Field	Mathematics > Economy / Commerce
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-10-19

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research