Visitor Satisfaction And Revisit Intention At Lakay Ago Nature’s Park, Agoo, La Union

Author(s)	Ms. Princess Alexa Mae Magno Panelo, Ms. Justine Faith Laoagan Ronquillo, Ms. Althea Abrias, Ms. Claire Cargo Huliganga, Mr. Jerwin Javier Ancheta
Country	Philippines
Abstract	This study examined visitor satisfaction and revisit intention at Lakay Ago Nature’s Park in Agoo, La Union. Using a quantitative, cross-sectional, descriptive-correlational design, data were gathered from 150 visitors through a researcher-developed questionnaire. Results showed that visitors were satisfied with attractions and facilities (M = 3.99), staff service (M = 3.81), cleanliness and environmental condition (M = 3.96), price and value for money (M = 3.85), and food and beverage products (M = 4.05). Revisit intention was high (M = 3.96). All satisfaction dimensions showed significant positive relationships with revisit intention, with Attractions and Facilities having the largest observed correlation coefficient (r = .648). The findings suggest that favorable visitor experiences corresponded with stronger intentions to revisit the park. The results may serve as a basis for improving selected aspects of the visitor experience and supporting park management in planning appropriate enhancements. Based on the findings, a Visitor Experience Enhancement Plan was proposed.
Keywords	Visitor Satisfaction, Revisit Intention, Nature-based Tourism, Visitor Experience
Field	Sociology > Tourism / Transport
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-10-26

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