International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 5 (September-October 2026) Submit your research before last 3 days of October to publish your research paper in the issue of September-October.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 5
September-October 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Role of Incentive Schemes in Adoption of Digital Payments - A Case Study

Author(s) Mr. Bommanolla Rahul, Dr. B. Sandhya Rani
Country India
Abstract Digital payments in India have grown quickly, and cashback, bonuses and reward points have been used to speed up that growth. This study asks how much these incentives actually influence adoption among everyday users in a mid-sized Indian city, and which problems still stop people from relying on digital payments. A structured questionnaire was completed by 119 users chosen by convenience sampling. The analysis uses percentage analysis, Garrett ranking and the chi-square test of independence, with Cramér’s V to show the strength of association.
Awareness of digital payments (93.3%) and of incentive schemes (81.5%) is high. About two thirds of respondents (65.5%) say incentives made them use digital payments more, and 60.5% report higher transaction volume. The chi-square tests show that response to incentives does not depend on gender, age, education, income or daily spend, but it is significantly stronger among respondents who know about the schemes (p = 0.037) and among those who have experienced or suspected fraud (p = 0.002). Agreeing that incentives help is significantly associated with an actual rise in transactions (p < 0.001). Garrett ranking places convenience, not cashback, first among the reasons for adopting UPI, and cash is still the most preferred method. Failed transactions are common (only 5.9% have never had one) and only half of the complaints were fully resolved. Incentives work well as a starting nudge across user groups, but lasting adoption depends on convenience, reliability, security and a fair grievance process. Providers and policymakers should pair rewards with investment in those areas.
Keywords digital payments; incentive schemes; cashback; UPI; technology adoption; Garrett ranking; India
Field Business Administration
Published In Volume 8, Issue 5, September-October 2026
Published On 2026-10-29
DOI https://doi.org/10.36948/ijfmr.2026.v08i05.90982
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI prefix of IJFMR is 10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals