Effect of Service Quality on Customer Satisfaction with reference to Selected Telecommunication Companies in Madhya Pradesh

Author(s)	Prof. Satendra S. Thakur, Hemant Rawat
Country	India
Abstract	The present study examines the effect of service quality on customer satisfaction with reference to selected telecommunication companies in Madhya Pradesh. It focuses on key service quality dimensions, including network reliability, internet speed, connectivity, customer support, and complaint handling. The study adopts a quantitative research approach to understand the relationship between service quality and customer satisfaction. Primary data are proposed to be collected through a structured questionnaire, supported by secondary sources. The study aims to identify important factors influencing customer satisfaction and suggest suitable measures for improving service delivery, customer loyalty, and the competitive performance of telecommunication companies in Madhya Pradesh.
Field	Sociology > Administration / Law / Management
Published In	Volume 8, Issue 5, September-October 2026
Published On	2026-10-30

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