A Study on the Impact of Customer Creditworthiness on Loan Approval in Financial Consultancy Firms.

Author(s)	Ms. Shifa Gori
Country	India
Abstract	Credit-scoring research has widely examined banks and digital lenders, while financial consultancy firms remain underexplored. This study examines the relationship between customer creditworthiness and loan approval in Ahmedabad, Gujarat, focusing on creditworthiness factors, collateral importance, and the relationship between income and creditworthiness. A quantitative survey of 78 loan applicants and borrowers was conducted using purposive and convenience sampling. Data were analysed using chi-square, descriptive statistics, an independent-samples t-test, Spearman’s correlation, and Cronbach’s alpha. Credit-score category was significantly associated with loan outcomes (p = .020), and collateral importance differed significantly across outcome groups (p = .022). CIBIL/credit score, income, and repayment history were the highest-rated creditworthiness factors, while income showed no significant relationship with credit-score category (p = .651). The questionnaire demonstrated good reliability (α = .857). The findings offer practical insights for loan assessment and client advisory, although the small sample and cross-sectional design limit generalisation.
Keywords	Keywords: Creditworthiness, Loan approval, Financial consultancy, CIBIL score, Colletral/Security.
Field	Sociology > Banking / Finance
Published In	Volume 8, Issue 6, November-December 2026
Published On	2026-11-10

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