International Journal For Multidisciplinary Research
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 5 Issue 6
Navigating the Digital Landscape: An Analysis of Hotel Booking Websites and Their Impact on Consumer Preferences
|Author(s)||Dr. Swati Jagtap, Dr. Santosh Jagtap|
|Abstract||In an era where travel has become an integral part of modern life, online hotel booking platforms have revolutionized the travel industry, offering travelers a convenient and efficient way to plan and book accommodations. These platforms have emerged as essential tools, providing a user-friendly and time-efficient alternative for travellers to plan and book accommodations. This study explores customer perspectives on OYO Rooms, Fab Hotels, and Treebo hotels chains. It conducts a comprehensive analysis of the intricate dynamics and functionalities of these hotel booking websites, scrutinizing their services, features, and pricing models. The study unravels the profound influence of these platforms on travel decision-making, highlighting the factors that shape customer preferences and choices.|
|Keywords||Online hotel Booking websites, Travellers, Restaurant Quality, Amenities|
|Field||Computer > Data / Information|
|Published In||Volume 5, Issue 6, November-December 2023|
|Cite This||Navigating the Digital Landscape: An Analysis of Hotel Booking Websites and Their Impact on Consumer Preferences - Dr. Swati Jagtap, Dr. Santosh Jagtap - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.9216|
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