International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 6 Issue 3 May-June 2024 Submit your research before last 3 days of June to publish your research paper in the issue of May-June.

Psychological Aspects of Fashion Brands

Author(s) Aditi Sharma
Country India
Abstract The Psychology of Consumers is based on the image of the present Fashion brand has made. There is an emotional connection between consumer & Brand image which influences Consumer’s purchase. Not only this, but the comparison between various brands have also led consumer smart way of understanding which Brand caters what. This paper is a detailed study of Brand comparison about what makes it a niche and different from others. It includes a comparative analysis of brand strategies, positioning, Fashion elements & forte. It employs a mix of quantitative and qualitative research. By exploring key dimensions like Fabric, Style, Color story, pricing, and brand story, this research highlights distinctive attributes that contribute to the success of the brand. The findings enhance the competitive advantage in a dynamic market.
Keywords Brand, Fashion, Forte, Psychology.
Field Arts > Fashion
Published In Volume 5, Issue 6, November-December 2023
Published On 2023-11-21
Cite This Psychological Aspects of Fashion Brands - Aditi Sharma - IJFMR Volume 5, Issue 6, November-December 2023. DOI 10.36948/ijfmr.2023.v05i06.9236
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