The Two Sides Of AI: Exploring Consumer Perceptions of AI's Benefits and Drawbacks

Author(s)	Ms. SNIGDHA CHATTERJEE, Prof. RAJEEV PRABHAKAR
Country	India
Abstract	Globally, artificial intelligence (AI) is rapidly changing and impacting many aspects of consumer life. Unquestionably, AI can be very helpful in terms of ease, customization, and efficiency, but it also comes with many privacy, bias, and control concerns. The duality of AI in influencing consumer perception is examined in this article. We look at how AI-powered features improve the user experience and how trust can be damage by worries about algorithmic bias, data security, and lack of transparency. We examine the variables affecting consumers' acceptance of AI and suggest tactics for establishing credibility and cultivating a favorable opinion.
Keywords	Artificial Intelligence, Consumer Perception, Consumer opinion, Convenience, Technology adaptation
Field	Mathematics > Economy / Commerce
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-16
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.44166
Short DOI	https://doi.org/g9kfhr

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International Journal For Multidisciplinary Research