Digital Frontiers: The Influence of Personal Data Privacy Protection on E-business Operational Practices in Guizhou City, China

Author(s)	Zhang Tao, Lorenzo Lorenzo
Country	Philippines
Abstract	In the era of digital commerce, personal data privacy protection has become a critical aspect of e-business operations. This study assesses the extent of implementation of personal data privacy protection measures in a selected e-business and evaluates its impact on operational practices, including marketing, sales and distribution, financial transactions, and service and support. Using a quantitative research approach, data were collected from respondents representing different perceptions of privacy implementation and operational efficiency. Findings revealed that while the company has effectively implemented data privacy protection measures, certain areas require further development, particularly in consent mechanisms, security audits, and transparency in financial transactions. A correlation analysis further revealed a significant negative relationship between the extent of privacy protection implementation and operational practice assessments, indicating potential trade-offs between privacy enforcement and business efficiency.
Keywords	Personal Data, Privacy Protection, Operational Practices, E-business, China
Field	Business Administration
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-21
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.45506
Short DOI	https://doi.org/g9mh8x

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International Journal For Multidisciplinary Research