International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 3 (May-June 2025) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 7 Issue 3
May-June 2025

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Social Media and E-commerce: A Study of the Legal Issues in Influencer Marketing and Online Advertising with special reference to India

Author(s) Dr. Swarup Mukherjee
Country India
Abstract The advent of social media and e-commerce has dramatically reshaped marketing landscapes, giving rise to influencer marketing as a dominant promotional strategy. This article critically examines the complex legal framework governing influencer marketing and online advertising, highlighting the evolving regulatory challenges and responsibilities for brands, influencers, and digital platforms. With the increasing reliance on social endorsements, concerns surrounding deceptive advertising, consumer protection, and data privacy have intensified. The paper explores international and national legal instruments, including the guidelines issued by authorities such as the Federal Trade Commission (FTC) in the U.S. and corresponding bodies in India. By evaluating case studies and current compliance trends, the study identifies key legal pitfalls such as lack of disclosure, misleading claims, and non-compliance with advertising standards. The analysis emphasizes the need for robust, adaptive regulations that balance innovation with accountability. Ultimately, this research underscores the urgent call for clarity, consistency, and enforcement in digital marketing practices to ensure ethical conduct and consumer trust.
Keywords Influencer marketing, E-commerce, Social media advertising, Legal issues, Consumer protection, Data privacy, Intellectual property, Disclosure requirements, False advertising, Jurisdiction, Cross-border issues, ASCI guidelines
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-21
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.45519
Short DOI https://doi.org/g9mh8s
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 3Cover Page Vol 7 Isu 2Cover Page Vol 7 Isu 1

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com