Corporate Social Responsibility and Firms’ Financial Performance: A study on Indian FMCG Sector.

Author(s)	Dr. Samrat Dasgupta
Country	India
Abstract	This paper explores the relationship between Corporate Social Responsibility and firms’ financial performance using a statistical approach focusing on the fast-moving consumer goods sector of India. The study employs a one-way Analysis of Variance to assess whether there are significant differences in firm performance across companies with varying levels of CSR engagement. Data are collected from a sample of 6 companies chosen from BSE 500 Index over a period of 2020-2021 to 2023-2024 from Capitaline Database. Other sources like magazines, websites, journals are also referred. The findings suggest that there is lies insignificant relationship between CSR activities and firms’ financial performance, indicating that companies with higher CSR engagement tend to negatively affect financially.
Keywords	Corporate Social Responsibility, Firm Performance, One-Way ANOVA, FMCG, Statistical Analysis.
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-06-01
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.46853
Short DOI	https://doi.org/g9m2cs

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