How Globalization Has Redefined Business Ethics: A Cross-Cultural and Strategic Perspective

Author(s)	Ms. Kriti Singh
Country	India
Abstract	This paper examines how globalization has redefined business ethics, focusing on the challenges multinational corporations face in navigating diverse cultural, legal, and regulatory environments. Through secondary research and analysis of global case studies, the study explores key themes such as ethical universalism vs. cultural relativism, the globalization of corporate social responsibility (CSR), supply chain ethics, and the role of technology and media in promoting transparency. Case studies including Nike, Facebook, Nestlé, and Unilever highlight the tensions between stated ethical values and on-ground practices. The paper argues that ethical business conduct must go beyond compliance to become a strategic priority rooted in accountability, cultural adaptability, and stakeholder engagement. As globalization continues to intensify, companies must adopt dynamic ethical frameworks to ensure sustainability, legitimacy, and trust across global markets.
Keywords	Globalization, Business Ethics, Corporate Social Responsibility (CSR), Ethical Universalism, Cultural Relativism, Stakeholder Capitalism, Regulatory Challenges, Global Supply Chains, Technological Transparency, Strategic Ethics
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-09
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.48377

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