International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Role and Importance of Artificial Intelligence in Modern Marketing - A Study

Author(s) Mr. CHIRANJEEVI V B, Prof. Dr. GIRIDHAR K V
Country India
Abstract In today’s developing countries, globalization and technological advancements have ushered in a new era for the economy. Society is now grappling with the challenges of competition across various sectors, including marketing. Within this global landscape, technologies such as Artificial Intelligence (AI) are becoming increasingly crucial, reflecting a steady growth in their significance worldwide. AI technologies are increasingly utilized in marketing, enabling automated decisions founded on data collection, analysis, and insights into audience behavior and economic trends that influence marketing strategies. Essentially, AI is a branch of computer science focused on training computers to understand and replicate human behavior and communication. This has led to the creation of advanced systems that think, react, and perform tasks in ways that closely resemble human actions, powered by the data at their disposal.
Keywords AI Artificial Intelligence, Roles, Challenges.
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-25
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52179
Short DOI https://doi.org/g9vps2

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