International Journal For Multidisciplinary Research

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Empirical Analysis of Luxury Watch as an Investment Class in India (2018-2025)

Author(s) Apoorv Jain, Anurag Sharma, Harsh Yadav, Gatij Shrivastava
Country India
Abstract Luxury Watches as Alternative Investments in Indian Portfolios (2018–2025)
This comprehensive study explores the growing relevance of luxury watches as viable alternative investments within the Indian financial ecosystem, juxtaposing their performance with traditional asset classes such as equities, bonds, and gold. Driven by rising disposable incomes, evolving consumer preferences, and a maturing luxury retail infrastructure, India's luxury watch market has experienced significant expansion. Once symbolic of opulence alone, luxury watches now represent a blend of emotional value, cultural identity, and financial potential.
Market Evolution and Structural Trends:
India’s primary luxury watch market is organized, with a strong presence of exclusive boutiques and authorized retailers. Meanwhile, the secondary market projected to grow at a 10% CAGR is quickly gaining traction due to rising interest in certified pre-owned timepieces. This growth is bolstered by online platforms, authentication services, and an expanding base of high-net-worth individuals (HNIs) who increasingly see watches as "passion investments."

Investment Performance Comparison (2018–2025):
Using empirical data and financial modeling, two hypothetical portfolios were evaluated:

• Portfolio A (Traditional): 50% equities, 30% bonds, 20% gold
• Portfolio B (Diversified): 40% equities, 24% bonds, 16% gold, 20% luxury watches
Portfolio A slightly outperformed in terms of absolute returns (CAGR ~11.11% vs. 10.64%), but Portfolio B exhibited noticeably lower volatility and a better Sharpe ratio, indicating stronger risk-adjusted performance. Luxury watches helped reduce portfolio drawdowns, offering smoother returns due to their weak correlation with stock market movements. Notably, gold was the top-performing asset (~192% total return), followed by equities, while luxury watches yielded consistent, modest growth (~9–10% CAGR) with reduced volatility.

Strategic and Practical Considerations:
Despite their investment potential, luxury watches pose challenges such as:

• Limited liquidity and longer selling periods
• Authenticity concerns
• High transaction and maintenance costs
• Exposure to foreign exchange fluctuations (most watches are priced in USD)

These factors necessitate a strategic and informed approach when integrating watches into a financial portfolio. However, their low correlation with traditional assets makes them excellent diversification tools, particularly during economic downturns such as the COVID-19 pandemic, when they held or even appreciated in value.
Keywords -
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-26
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52401
Short DOI https://doi.org/g9vpnr
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