International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Volume 7 Issue 4
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Exploring The Rise of Finfluencers Over Financial Advisors: A Shift in Financial Guidance

Author(s) Mr. Chetan, Prof. Anupriya Pandey
Country India
Abstract The financial advising services sector is seeing a notable transition due to the emergence of financial influencers, or finfluencers, who disseminate financial information via social and digital media channels. This study examines the transition from conventional financial advisors, who function under regulatory supervision and provide personalised, credentialed advice, to finfluencers, who attract a wider and frequently younger demographic through accessible, informal, and engaging material. Although finfluencers have democratised financial knowledge and enhanced financial literacy, especially among digitally engaged demographics, they also pose hazards due to the absence of official qualifications, regulatory oversight, and accountability. This paper does a thorough comparison between traditional advisors and finfluencers, highlighting significant disparities in qualifications, expenses, accessibility, and ethical issues. It emphasises the escalating impact of social media on investment practices and stresses the necessity for improved regulatory structures, heightened investor education, and hybrid advising models that integrate professional knowledge with digital interaction. The study concludes by highlighting the significance of transparency, accountability, and innovation in safeguarding investor protection and preserving trust within the contemporary financial ecosystem.
Keywords Financial advisor, financial influencer, Finfluencer, Investment advice, Retail investor
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-03
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52758
Short DOI https://doi.org/g9vzjm
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