
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
•
Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
Home
Research Paper
Submit Research Paper
Publication Guidelines
Publication Charges
Upload Documents
Track Status / Pay Fees / Download Publication Certi.
Editors & Reviewers
View All
Join as a Reviewer
Get Membership Certificate
Current Issue
Publication Archive
Conference
Publishing Conf. with IJFMR
Upcoming Conference(s) ↓
WSMCDD-2025
GSMCDD-2025
AIMAR-2025
Conferences Published ↓
ICCE (2025)
RBS:RH-COVID-19 (2023)
ICMRS'23
PIPRDA-2023
Contact Us
Plagiarism is checked by the leading plagiarism checker
Call for Paper
Volume 7 Issue 4
July-August 2025
Indexing Partners



















Exploring The Rise of Finfluencers Over Financial Advisors: A Shift in Financial Guidance
Author(s) | Mr. Chetan, Prof. Anupriya Pandey |
---|---|
Country | India |
Abstract | The financial advising services sector is seeing a notable transition due to the emergence of financial influencers, or finfluencers, who disseminate financial information via social and digital media channels. This study examines the transition from conventional financial advisors, who function under regulatory supervision and provide personalised, credentialed advice, to finfluencers, who attract a wider and frequently younger demographic through accessible, informal, and engaging material. Although finfluencers have democratised financial knowledge and enhanced financial literacy, especially among digitally engaged demographics, they also pose hazards due to the absence of official qualifications, regulatory oversight, and accountability. This paper does a thorough comparison between traditional advisors and finfluencers, highlighting significant disparities in qualifications, expenses, accessibility, and ethical issues. It emphasises the escalating impact of social media on investment practices and stresses the necessity for improved regulatory structures, heightened investor education, and hybrid advising models that integrate professional knowledge with digital interaction. The study concludes by highlighting the significance of transparency, accountability, and innovation in safeguarding investor protection and preserving trust within the contemporary financial ecosystem. |
Keywords | Financial advisor, financial influencer, Finfluencer, Investment advice, Retail investor |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-08-03 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i04.52758 |
Short DOI | https://doi.org/g9vzjm |
Share this

E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
Downloads
All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.
