International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Driving Startup Innovation And Entrepreneurship Through AI-Powered Marketing And Consumer Behaviour Insights

Author(s) Dr. N SIVA KUMAR, Ms. K. SARANYA
Country India
Abstract Artificial Intelligence (AI) has emerged as a transformative force, reshaping the startup ecosystem and redefining innovation and entrepreneurship. This study examines the intersection of AI with the entrepreneurial journey, from ideation to scaling, highlighting how technologies such as machine learning, generative AI, and predictive analytics enable startups to create value, optimize operations, and achieve rapid growth. In marketing, AI facilitates data-driven strategies, hyper-personalization, predictive analytics, and automated decision-making, influencing consumer behavior through enhanced engagement, convenience, impulse buying, and trust. Applications such as recommendation systems, chatbots, programmatic advertising, and sentiment analysis demonstrate AI’s potential to improve business efficiency, as illustrated by case studies of Amazon, Netflix, Coca-Cola, and H&M. While offering significant opportunities, AI also presents challenges related to data privacy, algorithmic bias, and the preservation of human touch. The study concludes that the future of marketing lies in harmonizing technological innovation with ethical practices and consumer trust, ensuring sustainable and responsible growth in AI-driven entrepreneurship
Keywords Artificial Intelligence, AI-powered marketing, consumer behaviour, entrepreneurship, innovation, predictive analytics, personalization, ethical considerations.
Field Arts
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-10-11
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.57702
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals