International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Volume 7 Issue 6
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Adoption of Financial Technology in Mutual Fund Investments: A Study among Young Women Professionals in Bangalore

Author(s) Dr. Yashaswini S, Ms. Mary Shilpa S
Country India
Abstract The rapid growth of financial technology (FinTech) has revolutionized the investment landscape, offering investors seamless access to mutual funds through digital platforms. However, the adoption of FinTech in mutual fund investments varies across demographic groups, influenced by factors such as awareness, trust, convenience, and perceived risk. This study investigates the adoption of FinTech platforms for mutual fund investments among young women professionals in Bangalore, a demographic that represents both rising financial independence and increasing digital adoption. Drawing on models of technology acceptance and behavioral finance, the research explores the key drivers—including ease of use, perceived usefulness, security, financial literacy, and peer influence—that shape investment behavior. A structured survey method will be employed to gather primary data, complemented by statistical analysis to evaluate adoption patterns and behavioral intentions. The study is expected to provide insights into how FinTech solutions can be tailored to enhance accessibility, trust, and participation among young women investors. The findings will contribute to both academic literature and industry practice by highlighting strategies to foster greater financial inclusion and sustainable investment behavior in India’s evolving digital economy.
Keywords Financial technology, mutual fund investment, financial literacy, perception, motivation, social influence
Field Mathematics > Economy / Commerce
Published In Volume 7, Issue 6, November-December 2025
Published On 2025-12-02
DOI https://doi.org/10.36948/ijfmr.2025.v07i06.60452
Short DOI https://doi.org/hbdrds
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