Rural Tourism Entrepreneurship Management: A Study on Social Responsibility in the Present Times

Author(s)	Dr. Dilip Sarah, Dr. Umakant Indolia
Country	India
Abstract	Rural tourism entrepreneurship has grown as a strategy for local economic development, heritage preservation, and sustainable livelihoods. Simultaneously, expectations around corporate social responsibility (CSR) — here extended to small and micro rural tourism enterprises as social responsibility (SR) — have intensified. This paper reviews the role of rural tourism entrepreneurs in delivering economic, social and environmental benefits to host communities, identifies current challenges, and proposes a framework of best practices for integrating SR into rural tourism enterprise models. Drawing on entrepreneurship and CSR theory and rural tourism literature, the study argues that socially responsible entrepreneurship improves destination resilience, community well-being, and long-term business viability.
Keywords	Rural tourism, entrepreneurship, social responsibility, sustainable livelihoods, community development, local governance
Field	Sociology > Administration / Law / Management
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.61103
Short DOI	https://doi.org/hbbz6b

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International Journal For Multidisciplinary Research