International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Establishments’ of Sustainable Tourism Practices, Business Development and Efficiency

Author(s) Marissa A. Malones
Country Philippines
Abstract This study examined the sustainable tourism practices, business development, and operational efficiency of selected tourism establishments in the Province of Antique, Philippines, for the year 2025. A total of 118 managers and staff from accredited tourism-related establishments participated in the study. Using a descriptive–correlational research design, data were collected through validated questionnaires adapted from related studies. The study considered establishments’ sustainable tourism practices, business development, and efficiency as the dependent variables, while sex, educational attainment, position, length of service, and type of establishment served as independent variables. Data were analyzed using frequency, percentage, mean, Mann–Whitney U test, Kruskal–Wallis H test, and Spearman’s rho at a 0.05 level of significance with the aid of SPSS. Findings showed that the most frequently practiced sustainable tourism measures included ensuring the safety of employees and tourists, implementing waste segregation, and informing guests about environmentally responsible practices through visible signage. Business development among establishments was rated as “Highly Prepared,” while efficiency was assessed as “Very High” across most classifications. No significant differences were found in sustainable tourism practices when grouped by sex, position, and length of service; however, differences were observed when grouped according to educational attainment and type of establishment. Similarly, business development and efficiency showed no significant differences across sex, educational attainment, position, and length of service, but significant differences were noted based on type of establishment. Furthermore, significant relationships were established among sustainable tourism practices, business development, and efficiency, highlighting the interdependence of sustainability and business performance.
Keywords Establishments’ of Sustainable Tourism Practices, Business Development, Efficiency
Field Sociology > Tourism / Transport
Published In Volume 8, Issue 1, January-February 2026
Published On 2026-01-31
DOI https://doi.org/10.36948/ijfmr.2026.v08i01.67205
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