E-Wallets and Their Growing Importance in the Financial Ecosystem

Author(s)	Ms. Uneeti, Prof. Dr. Vinod Kumar Bishnoi
Country	India
Abstract	This study explores the factors influencing the adoption of e-wallets in rural Haryana, India, where digital payment systems remain underutilized. Drawing on frameworks like the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Diffusion of Innovation (DOI), the research identifies socio-economic, technological, cultural, and policy-related determinants that affect adoption. Key factors include income levels, education, occupation, smartphone penetration, and internet connectivity. Cultural barriers, such as resistance to cashless transactions and the role of social norms, further hinder adoption. The research also examines the impact of government initiatives like the Digital India program in promoting digital literacy and financial inclusion. Findings suggest that improving digital infrastructure, increasing awareness, and addressing trust and security concerns are essential to boost e-wallet adoption in rural areas. The paper offers recommendations for enhancing adoption rates and fostering financial inclusion in rural Haryana.
Keywords	E-wallets, Consumer Behavior, Cashless Economy, Financial Inclusion, Rural Haryana
Field	Sociology > Banking / Finance
Published In	Volume 8, Issue 1, January-February 2026
Published On	2026-02-04
DOI	https://doi.org/10.36948/ijfmr.2026.v08i01.67984

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