International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
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Volume 8 Issue 3
May-June 2026

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Netflix’s Password Sharing Crackdown: Profit Booster or Brand Risk

Author(s) Prof. Sagar Srinivas, Dr. Kavyashree A, Prof. Elson Dsouza
Country India
Abstract Purpose: To examine Netflix’s crackdown on password sharing as a strategic move — whether it boosts profitability or damages brand loyalty.
Design/Methodology/Approach: Secondary data analysis (Netflix reports, media coverage, consumer behaviour studies) + SWOC analysis.
Findings: Crackdown improves short-term revenue, but risks long-term brand equity and customer goodwill.
Originality/Value: Contributes to debates on monetization vs. customer-centricity in digital subscription models.
Paper Type: Case Study.
Keywords Netflix, Password Sharing, Subscription Models, Digital Streaming, Consumer Behaviour, Brand Loyalty, Revenue Growth, ARPU (Average Revenue Per User), Churn, Piracy, Competitive Strategy, SWOC Analysis, Digital Media Trends.
Field Business Administration
Published In Volume 8, Issue 3, May-June 2026
Published On 2026-05-05
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E-ISSN 2582-2160
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