Green Entrepreneurship Intentions among Young Entrepreneurs: The Role of Environmental Awareness and Government Support

Author(s)	Dr. P Jeyabharathy Jeyabharathimku
Country	India
Abstract	Green entrepreneurship has emerged as a critical approach to addressing environmental challenges while fostering economic growth and innovation. As concerns regarding climate change, resource depletion, and environmental degradation intensify, young entrepreneurs are increasingly recognized as key agents of sustainable development. This study examines the influence of environmental awareness and government support on green entrepreneurial intentions among young entrepreneurs. Drawing upon the Theory of Planned Behavior (TPB), the study argues that environmental awareness shapes positive attitudes toward sustainable business creation, while government support enhances entrepreneurs' confidence and ability to pursue green ventures. The paper incorporates five real-world case studies to illustrate how environmental consciousness and institutional support contribute to successful green enterprises. The findings suggest that both environmental awareness and government support significantly influence young individuals' intentions to establish environmentally sustainable businesses.
Keywords	: Green Entrepreneurship, Environmental Awareness, Government Support, Young Entrepreneurs, Sustainability, Entrepreneurial Intentions
Field	Business Administration
Published In	Volume 8, Issue 3, May-June 2026
Published On	2026-06-14
DOI	https://doi.org/10.36948/ijfmr.2026.v08i03.81248

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