The Investment Behavior of Young Investors

Author(s)	Ms. Kusuma M, Ms. Madhushree N M
Country	India
Abstract	The study examines the investment behavior of young investors and the factors influencing their investment decisions. It focuses on financial literacy, risk tolerance, investment preferences, and the role of digital investment platforms. Primary data were collected from 68 respondents using a structured questionnaire and analyzed through percentage analysis. The findings show that financial awareness and personal research significantly influence investment decisions. The study suggests measures to improve financial literacy and encourage informed investment practices among young investors.
Keywords	Investment Behaviour, Young Investors, Financial Literacy, Risk Tolerance, Investment Preferences, Digital Investment Platforms, Mutual Funds, Stocks
Published In	Volume 8, Issue 4, July-August 2026
Published On	2026-07-31

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